Silent Arrow’s Fashion Forward Fuller Cups!

12 February 2018

Australian lingerie brand, Silent Arrow, is designed in Melbourne by Creative Director and Founder Kelly Barrett. With over 16 years of experience working in underwear, Kelly brings her technical and design expertise to the range focusing on style and fashion trends without neglecting comfort.

Towards the end of 2017 Silent Arrow launched their Busted bras catering to fuller cup women and offering a range of fashion-forward DD-G cup styles (UK DD-FF). The range was inspired by a lack of options in the market for women with fuller busts and emphasizes support, comfort and wearability.

In the past year Silent Arrow has accumulated a loyal and fierce cult following of #trueradgirls and has sparked a feminist movement on Instagram within the lingerie community. Silent Arrow has grown into a place for women to share empowered photos in their lingerie for themselves, not focused on the male gaze. Offering more than just standard sizes, they also specialize in swimwear and maternity styles.

Their best-selling maternity bra, Warrior Mama, is an innovative feeding solution with magnetic clips which allows for easy feeding and quick closure, and the swim range is edgy and unfiltered, with a one piece that stands out and speaks to the inner rebel.

 

Silent Arrow will be showing Spring/Summer ‘18 at Curve Las Vegas with new innovative styles.

“Wearing nice lingerie feels good, it feels like self-love. Unfortunately, the lingerie industry mainly markets to men, not the actual wearer. We speak to women. We design lingerie that is comfortable and works with a woman’s body.”

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