6 June 2018

In the retail landscape today, it is essential for Boutique Retailers to become a part of their community. Many brick and mortar stores create in-store events or focus their efforts on supporting philanthropic causes, which is a great way to engage their customers. Lace & Day of Buffalo, New York is a prime example of a retailer who is embracing their role as a retailer to support a great cause!

For a week in May, Lace & Day donated a percentage of proceeds to the John R. Oishei Children’s Hospital. Buffalo is so fortunate to have New York State’s only stand-alone pediatric hospital. They just constructed a brand new hospital and it is only a few blocks from the Lace & Day store.

Every year, Kiss 98.5, a local top 40 radio station, works with community partners to run a huge fundraiser for the Hospital. This year, the goal was to purchase a transport isolette, a mobile NICU to help the littlest babies get the care they need when they have to move from place to place. It is a vital piece of life-saving equipment that costs $170,000. Lace & Day were part of the effort to successfully fund the isolette. 

The retailer loves being a part of Buffalo. Lace & Day says, “We think it is really important to give back to our community and be involved citizens. Buffalo is known as the “City of Good Neighbors” and we try to embody that in all that we do.”

The retailer worked closely with the radio station to promote the Lace & Day shopping event and drive traffic to the store for that week. The event drew new customers to the store as well as brought in their current customers who wanted to support this important community institution (and get some beautifully fitting bras, panties, and amazing sleepwear while they were at it!)

Janet Snyder, Holly Constantine Ortman, Emily Constantine Doren, Nick from Kiss 98.5

Janet Snyder, Emily Constantine Doren, Holly Constantine Ortman, and Nick from Kiss 98.5

Photo credit: Joe Cascio

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